I have always wanted to attend Sundance. I never imagined I would get the opportunity to go.
I received the amazing opportunity to represent Envirosax at the Alive! Expo Green Pavilion. Waiving goodbye to sunny San Diego 70-degree weather, I switched out my usual Norah Roberts novel and swimsuit for a wool coat and snow boots.
Greeted with a smile, my CEO and friend, Belinda David-Tooze was exuding excitement while also fighting jet lag from the 13-hour flight from her home in Australia. Don’t get me wrong, I was thrilled to see Belinda, but this infamous dress was on the forefront of my mind!
I had seen pictures of the couture dress made completely out of Envirosax, however, laying my eyes on the real deal was incredible! The detail, the time, the colors, the stitching, the thought, and creativity put into this outfit was astonishing.
It is the passion behind the creation that I love the most…
Belinda has always wanted to create a dress out of Envirosax because she believed it would spread the word of reuse in an artistic and modern way. Being a designer herself, she has a deep understanding of how difficult it can be for a young student straight out of fashion school to achieve success. These two passions came together and created a couture dress out of designer reusable bags.
I must add a great twist to this story; the beautiful model who attended Sundance and wore the dress is my sister, Jill, who has a career in Public Relations. I loved the moment when Belinda leaned over to me and said, “She’s brilliant, well spoken, and fabulous!”
Not only was she fabulous, she was fearless…
Getting Jill dressed was an event in itself! The dress consisted of four parts and weighed a good 20 lbs. While lacing the corset up, I was so impressed with how well made it was! I have trouble sewing on a button, so I cannot fathom how this young designer produced this masterpiece! So cool.
After tying the last knot and bending the last bone, gluing on the fake eyelashes and glossing the lips, Jill, now nicknamed “The Dress,” was ready to hit Main Street.
We knew The Dress was going to be a massive hit when the taxi driver asked to take a picture with her! This was just the beginning of the photography…
Even though the temperature on Main Street was a frigid 15-degrees, The Dress was on fire! Everyone from media to men, moms and their children, even celebs, begged to take a picture with Jill. The best part was their reactions when they were informed the glorious dress was made from designer reusable bags! The overall response from the celebrities who attended the Alive! Expo was humbling. Some of the actresses wanted to try on the dress and the actors were taken back and very impressed.
Sundance oozed creativity, originality, and progressiveness – a flawless fit for our first couture dress made entirely out of our bags, designed by a young grad student with a dream of becoming a costume designer for the movies!
Even though I didn’t catch one film at The Sundance Film Festival, my experience was wonderful! I felt so proud to work for Envirosax and be apart of the grand debut of The Dress! I also look forward to seeing future creations from talented designers featured at different events. The Oscars perhaps? You never know…
To view more photos of our dress, please visit our facebook page to view our photo album.
Like the designs in the dress? Click here to browse our bags and start saving the planet in style.